Triple Malt Experience. – Romain Clabaut

Bellevoye
Triple Malt Experience

INTRODUCTION
For the launch campaign of their new bottle design, it was a great opportunity to enhance the brand experience through an immersive website telling the brand’s story.

? https://experience.triplemalt.fr/?

SKILLS
Art direction
UX / UI
Motion design

IN ASSOCIATION W/
Romance (Campaign)
Mécanique Générale (3D)

CONTEXT
In collaboration with Romance, who led the launch campaign, we were tasked with creating a journey centered around the bottle’s precise craftsmanship, intricate forms, and attention to detail, an ode to artisanal expertise.?

We also imagined a website featuring four ambient color themes, reflecting different times of day - Twilight, Daylight, Sunset, and Stellar Night - to echo the print campaign.

OUTCOMES
We designed an immersive 3D showcase, presenting the new bottle and process pages, discovering information about the brand’s selection process and the product’s high-quality development.

STORY
The goal was to tell both the story of the new bottle and the brand itself. A scroll-based discovery experience revealed every facet of the bottle, highlighting its precision and refined craftsmanship.

Working with Romance, we selected the most relevant content to convey the brand’s rich heritage and processes, as well as its precise blending and creation methods for this unique Triple Malt product.