Viktor&Rolf
Tmall eCommerce
INTRODUCTION
How do you introduce a Dutch avant-garde luxury fashion house into China’s most iconic ecosystem, Tmall?
SKILLS
Art direction
UX/UI Design
Brand Content
PROCESS
To position the brand on this eCommerce platform, we started with the essentials: showcasing the products and telling their story, enhanced with a digital fashion twist, allowing users to dress up and personalize their bottle.
OUTCOMES
The contrast between the iconic fragrances was expressed through colors, motion, and iconography around the products. This included the creation of collection pages, product pages, and application tip stories for mobile-first eCommerce on Tmall.
Selected Projects
Galeries Lafayette.UX/UI
L'Oréal Access.UX/UI
Carolina Herrera.UX/UI
Jean Paul Gaultier.Content
Think with Google.Content
Contact
Website build with Semplice
OC Mikola by Otherwhere Collective
New Forest by Beast of England
Thanks for your visit.
Designed with <3 in Paris, France
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